Vol. 7 No. 01 (2026), Section for Interdisciplinary Studies in the Human Sciences
Vol. 7 No. 01 (2026)

BUSINESS MANAGEMENT: JOINT VENTURE STRATEGIES AND BRAND EXPANSION IN A GLOBALIZED SCENARIO

Section for Interdisciplinary Studies in the Human Sciences
Published 2026-01-20
Jean Diego Weber dos Santos
Graduado em Arquitetura e Urbanismo pela Universidade Luterana do Brasil (ULBRA), com sólida formação técnica aplicada à gestão e ao desenvolvimento de projetos. Atua como autor de artigos profissionais e estudos de caso nas áreas de gestão, inovação e wellness, com publicações em revistas especializadas. Possui trajetória acadêmico-profissional marcada pela integração entre conhecimento técnico, produção intelectual aplicada e inovação multidisciplinar.
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Keywords

Business Management, Joint Venture, Brand Expansion, Corporate Strategy, Strategic Alliances.

How to Cite

Diego Weber dos Santos, J. . (2026). BUSINESS MANAGEMENT: JOINT VENTURE STRATEGIES AND BRAND EXPANSION IN A GLOBALIZED SCENARIO. Revista Gênero E Interdisciplinaridade, 7(01), 192-199. https://doi.org/10.51249/gei.v7i01.2804
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Abstract

This article explores the intersection between business management, the formation of joint ventures, and brand expansion strategies in an increasingly globalized market. Through a comprehensive literature review, the study analyzes how joint ventures function as a strategic mechanism for entering new markets, sharing risks, and accessing resources. Additionally, the complexities of international brand expansion are discussed, including the need for cultural adaptation and the choice of appropriate entry models. The article concludes that success in joint venture initiatives and brand expansion depends on careful strategic management, alignment of objectives between partners, and a deep understanding of target markets. The references used are strictly academic and from reliable sources to guarantee the validity of the conclusions presented.

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References

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