Accioly Pereira Peloso B. THE IMPACT OF ARTIFICIAL INTELLIGENCE-POWERED CHATBOTS ON OPERATIONAL EFFICIENCY AND CUSTOMER EXPERIENCE: A SYSTEMATIC LITERATURE REVIEW AND CASE STUDY IN THE FITNESS INDUSTRY. jid [Internet]. 29 de maio de 2026 [citado 16 de outubro de 2026];7(01):169-90. Disponível em: https://www.periodicojs.com.br/jid/article/view/3038