Barreto, A., Pé-curto, A., Tachibana, G., Lavorgna, L., Gouveia, P., Maida, E., Sousa, C., Melo Lopes, R. P., Joel, P., Bela Cardoso, P., Ribeiro, E., Guerra, N., Lopes Camilo, J., Moital, I., Pedrosa, H., J. Pinato, D., & Santos, R. (2024). HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL. Health and Society, 4(03), 180-199. https://doi.org/10.51249/hs.v4i03.2104