Barreto, Amilcar, et al. “HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL”. Health and Society, vol. 4, no. 03, June 2024, pp. 180-99, https://doi.org/10.51249/hs.v4i03.2104.