Barreto, Amilcar, António Pé-curto, Gillian Tachibana, Luigi Lavorgna, Pedro Gouveia, Elisabetta Maida, Conceição Sousa, et al. 2024. “HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL”. Health and Society 4 (03): 180-99. https://doi.org/10.51249/hs.v4i03.2104.