BARRETO, Amilcar et al. HELP PHARMACEUTICAL INDUSTRY TO BUILD MEANINGFUL PERSONALIZED HEALTHCARE PROFESSIONAL EXPERIENCE: THE APPLICATION OF THE BRAND LEADERSHIP CIRCLE TOOL TO OPTIMIZE AND INNOVATE ACROSS THE VALUE CHAIN AS PART OF A SUCCESSFUL BUSINESS MODEL. Health and Society, [S. l.], v. 4, n. 03, p. 180–199, 2024. DOI: 10.51249/hs.v4i03.2104. Disponível em: https://www.periodicojs.com.br/hs/article/view/2104. Acesso em: 30 apr. 2026.