J. . Gabriel Díaz Jiménez, M. . Natalia Feltes Dávalos, and P. . Noemi Feltes Rodas, “STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC”, GEI, vol. 4, no. 01, pp. 442–496, Oct. 2023, doi: 10.51249/gei.v4i01.1659.