Gabriel Díaz Jiménez, J. .; Natalia Feltes Dávalos, M. .; Noemi Feltes Rodas, P. . STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC. GEI 2023, 4 (01), 442-496. https://doi.org/10.51249/gei.v4i01.1659.